Client Said: Do Not Use an Image of the World in the Logo.
CHALLENGE: Worldwide Synergy (WWS) trains corporate employees who will be living and/or doing extensive business in other countries. Employees learn the cultural differences between their native country and the country where they will work; how to conduct business efficiently without gaffes; how to socialize graciously. WWS also repatriates employees who return to the United States after time abroad, bringing them up to speed on current business practices.
WWS needed a logo and a stationery package. Their stipulations: No image of a world in the logo and a professional look in keeping with their large corporate clients.
STRATEGY: Create something modern, upbeat, and symbolic that brands WWS as the go to company for training employees headed abroad. Use modern symbols and colors.
RESULTS: A sophisticated mark: two people sharing the same thought. WWS’s slogan, Harnessing the talent of the world through intellectual competence, runs along the top and right side of the logo.
This drawing represents establishing rapport across borders, which is echoed in the statement on the back of the business card: Successful results in the international arena directly relate to the degree individuals can recognize cultural differences . . . and establish rapport across borders.
The stationery package contains: letterhead, business cards, envelopes, and stock card to fit into envelopes.